- September 01, 2020
- Heather Moore
“Black people are not dark-skinned White people.”
This was a mantra used over and over again by Tom Burrell, the first Black man to work in advertising in Chicago. He began his career in 1961 when all advertising was targeted at White consumers. As the field began to realize the potential market of appealing to Black consumers, initially the strategy was to make the exact same ads but with Black models/actors. The assumption was that the things that speak to and motivate White people are universal. But Burrell knew that Black culture was a unique...