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Your Money Goals Should Meet the M.A.R.K.

We’ve all set financial goals we didn’t meet, whether to live on a budget or to save for a rainy day, trip, or special purchase. Many financial goals fail because they do not meet the M.A.R.K.

Measurable: Your goals need a number and a name. If you aren’t clear on what you’re seeking to achieve, you won’t know when you arrive, or fail. Do more than decide to save more. Put a dollar sign on your goal.

Accountable: You’re more likely to quit if you don’t have someone to hold you to your word. Share your goal with a trusted friend. Wisdom literature teaches us: Two are better than one, because they have a good return for their labor: If either of them falls down, one can help the other up. But pity anyone who falls and has no one to help them up (Ecc. 4:9 NIV).

Realistic: Start small and generate wins. Rather than shooting for the moon with your goal, start small and steady, generating nearly immediate wins. Then, gradually increase your goal. The small wins will build momentum.

Kingdom-minded: There’s no substitute for having God’s partnership in your goal—it’s the hidden ingredient to success. If what you’re going after doesn’t matter for eternity, it doesn’t matter. God cares deeply about your life and your money, so invite God into the process.

As always, seek the advice of a certified financial planner. 

Tommy Brown

Tommy Brown is a writer, speaker, and develops strategies that support financial development. He and his wife Elizabeth live in Winston-Salem, NC along with their children Seri and Seth. He served in leadership at two churches as an ordained minister from 2001-2014, leading congregations into financial wellbeing and a holistic approach to integrating faith and finances. Tommy has a B.A. in Pastoral Ministry and Masters degrees in Divinity and Management. His entrepreneurial endeavors over the years have extended into real estate development and church consulting on stewardship matters. Now, Thomas works alongside an award-winning team of storytellers at Wake Forest University, performing strategic planning and project development for initiatives that fund the university¹s $1,000,000,000 capital campaign. Thomas was instrumental in forming Wake Forest University's financial wellbeing initiative. He has a heart for seeing churches, students, and people of faith form connections between faith and finances.

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